The main activity of LemonConcentrate is the worldwide distribution and marketing of fruit concentrates


Lemon Concentrate will be at ANUGA

- 26 April, 2017

All roads lead to Cologne in October 2017. It will be home to Anuga 2017, the world’s largest food and beverages trade fair, which will be holding between the 7th and 11th of October 2017. Influencers and decision makers from leading companies in the food and drinks industry will be around to witness the best of the industry. Employees of participating companies will also be on hand to showcase their products to potential customers as thousands of visitors from all over the globe are being expected.

Getting to Koelnmesse, the venue of the fair is convenient and easy. The S 13 train travels every 20 minutes between Cologne- Bonn Airport and Koelnmesse/ Deutz station. Travellers with trade fair admission tickets can travel to Koelnmesse free on the S 13 train if there is VRS on their ticket. 

Travellers without a trade fair admission ticket can travel by rail but must purchase a valid rail ticket, as the trade fair admission ticket is not valid on ICE trains. It only takes 25 minutes to get to the Koelnmesse/Deutz railway station on the ICE-high speed train. Koelnmesse is about 45 minutes from Dusselldorf airport by road. 

Cologne is a beautiful city with many cultural sites and there is a decent choice of accommodation for visitors to the fair. The locals are cheerful and welcoming. A tour of the city reveals impressive sites such as the historical city hall, museums, the cathedral, parks and gardens. An excursion through the beautiful cathedral city presents a great opportunity for shopping. ANUGA 2017 promises to be a great destination for those seeking an exciting time and memorable entertainment.

Lemon Concentrate will be at ANUGA

We will be present at the trade fair in our full elements. As you know, we supply and distribute all types of fruit juice concentrates to the fruit and beverage industry worldwide. Our flexible approach to the supply of fruit juice concentrates enables us adapt to customer needs and we can tailor-make any product to the customers’ specific requirements.

We are looking forward to seeing all our esteemed customers at ANUGA 2017. We will be located at Hall 8, Stand A- 045 in the trade fair complex and we hope you will visit us there.

FCOJ October Forecast

- 28 October, 2016

The forecast for the orange price is bullish in the USA; in fact, futures traders say that speculators have been buying steadily for most of the month. The uptrend has been advantageous to speculators and the trade is almost sold out, so the upside momentum is likely to continue. This bullish forecast is due to several factors. On the one hand in August was projected that Florida would harvest 60.5 million boxes – 25% lower than last season’s final production figure of 81.5 million boxes. The reason for this projection is the lower number of fruit on the trees, heavy post-bloom fruit-drop (PBFD), smaller sized fruit, impact from HLB/ greening disease and the high number of newly planted groves. PBFD is a fungal disease that reportedly really hit some areas hard this year due to the wet winter. Some areas of Southern Florida are on track to record 90 inches of rainfall in 2016 – the average annual rainfall is about 55 inches. On the other hand, hurricane Matthew is currently presenting a serious threat to the state’s groves and could hit Florida on the Atlantic side.

Due to these factors, the frozen concentrated orange juice (FCOJ) futures market has climbed hard over the past month. The front month is now trading around USD1.99/ lb, compared with USD1.87/lb at the start of September. Prices peaked on 27 September at USD2.09/lb. Brazil’s supply situation is the key market driver at the moment. One analyst suggested that the futures market might have finally accepted that the production from the crop in Brazil will only reach 245-250 million boxes, Florida’s crop will be about 70 million boxes and that the other producers cannot make up the shortfall. Brazilian FCOJ price levels in Europe are now comparable to pricing on the futures market. Futures analysts expect the market to be range-bound between USD1.85- 2.15/lb in the short-term. In terms of US supply and demand, FCOJ movement from Florida is up 5% and inventory is down 26%. Brazilian inventories are also going down. As a result, cash prices in Florida for the forthcoming season are expected to be very high – probably above USD2.50/lb.

None of the large producers are offering juice at the moment, which is a strong indication that they have already allocated the projected supply. The orange juice market is very firm due to the potentially short supply next year. Negotiations between buyers and producers are likely to be tense.

Brazil will increase its FCOJ price.

- 16 June, 2016

The forecast for the orange juice production in Brazil is a 18% lower than last season. Consequently, the Brazilian company Cutrale (the largest orange juice processor in the world), has announced a price increase for its frozen concentrated orange juice (FCOJ). It was around USD 1,850-1,900 per tonne, and the intent to raise the price to USD 2,300/tonne has been quite shocking.

A price increase was expected by the industry, but they were expecting a gradual one and, finally, a further increase in October during SIAL food fair in Paris.

Cutrale has been the only company who has shown its price proposal but it is expected that other companies (such as Citrosuco or Louis Dreyfus) announce a somewhat similar price.

A delay in this price increase would benefit bottlers and supermarkets chains. On the one hand, they could prepare their clients for new prices. On the other hand, they could increase the price of other kinds of juices. Today, apple juice and grape juice are quite cheaper than orange juice and pineapple juice. It would be an intelligent strategy for blenders, supermarkets chains and bottlers to increase the price of apple juice and grape juice with two purposes: in the first place, they could obtain higher benefits; secondly, it would be a smaller gap between the price of apple and grape juices, and orange and pineapple juice. In this way, orange juice price would not seem so high.

With regard to not from concentrate orange juice (NFC orange juice), Brazil has not announced any price yet. This country always tries to set a price for NFC orange juice that can compete with European manufacturers and processors. The lower orange production of the South American country is seen as an opportunity for Europe to offer cheaper prices than Brazil.